Tide teams with Gymbo to market OxyClean competitor

Everyone knows Oxi Clean is one of the best products around for removing stains from clothing. Proctor and Gamble has decided to tap into that market by releasing new Tide Stain Release. To make a swipe at Oxi's market, they've come to those of us that use stain removers the most- MOMS. 

Proctor and Gamble has announced a marketing partnership with Gymboree to promote Tide Stain Release. It's unclear at this time what that agreement could include but commonly, a joing agreement might include perhaps coupons or samples. 

Look for Tide Stain Release on your store shelves in July of 2009. 

For all the latest rumors of Gymboree, Janie & Jack, Crazy 8, Gap kids, Baby Gap, Mini Boden and Matilda Jane, join our forums. Registration is free!

Happy Shopping!

-The FMC Team 

Boys J&J! Upcoming Stuff...and the Gymbo Rumor Mill...

For anyone that didn't notice, we quietly added J&J boy's layette a few nights ago. I can promise you all that J&J boys lines ARE coming in the next few days. I apologize for the delay. Our tech guy was sick all weekend and is now backlogged a bit.

So what's next after all the J&J is done? Thanks to YOUR feedback, I am pleased to announce that next up is Gap! I've been slaving over Gap for several days now, figuring out what goes to what line. And just to give love to boys moms (and to make up for them coming second on J&J), Gap BOYS will be up on the site FIRST this time!

Now for the juicy stuff. In a call to ICR Xchange 2 weeks ago, Gymbo COO/CFO Blair Lambert gave some information about how Gymbo as a whole is doing. Given the economy, they are doing quite well! J&J, Gymbo, Gymbo Outlet and Crazy 8 all continue to grow.

The Crazy 8 news: Look for sweet, wholesome girl's outfits coming mid year. In boys, we'll be seeing less activewear and more all American boy type outfits. Most exciting is that there will be more newborn collections than in previous years.

The Gymboree News: Look for "Baby's First Wardrobe" as well as shower gifts in store. Organic baby line will continue. The most exciting news by far comes from the Boy's department. Boys lines have been increasing in popularity in recent year. Due to the demand, Lambert says this year there will be a new focus on introducing more accessories as well as "furnishings", though this was not elaborated on.

As always, you can find FMC on Facebook- Response has been HUGE and we now have 117 members! Thank you all that have joined us and all of you that continue to visit FMC!

-The FMC Team