Monday, August 17, 2009

3 Ways to Play: Army Coats!

Military coats are HOT this year for EVERYONE! Embellished or not, new or vintage, the possibilities are endless. It can be exhausting finding just the right coat for your kid, so FMC has found 3 coats for 3 budgets for you!

Burberry black coat with detachable fur hood

This coat barely makes it into the military category because of excessive padding, but the utilitarian pockets and noticeable fur-lined hood earn it a place on our list of favorite military jackets! The hood and faux-fur trim are removable and the entire coat is machine washable. Price tag is not for the faint of heart, this baby is available at childrenssalon.com for about $351.

PS by Aeropostale fur-lined twill jacket

This faux-fur lined option from PS by Aeropostale is also safe for the washer and dryer. While the entire hood is not detachable, the faux-fur is, making for a versatile look. Rib-knit cuffs provide cozy support around the wrists. This coat reatails at PS by Aeorpostale and PS4U.com for $89.50

The Children's Place- Army Jacket

For the budget-conscious mom, this slimmed down version of the Army coat is perfect! Four front cargo pockets have inside buttons to protect even the smallest cargo. Wrist cuffs are ribbed knit and front is zip-closure for ease. Stonewashed olive green color give the coat a decidedly retro feel. Available at The Children's Place stores and at thechildrensplace.com for $39.50

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Monday, March 16, 2009

P.S. by Aeropostale Coming to a Tween Near You!

While many companies are narrowing their scope in this difficult economic climate, Aeropostale stands out as something different. This Summer, Aeropostale is expanding their base to include a new concept: P.S. - The same Aeropostale forumla geared toward the tween set (ages 7-12).

Says Chairman and CEO Julian Geiger "We have watched with amazement for years [the way] moms would come to Aeropostale with an older and a younger sibling, with the younger sibling desperately trying to fit into the merchandise that was obviously too big for them. We are expanding and extending all of the things we've done well for the high school student to the elementary school student. We are enormously focused on this."

The company expects to open 10 stores this year.

For the full story, please see MediaPost.com

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